Producer - Director
3D Artist: Shawn Mitford
VFX Artist - Compositor: Ergin Sanal, Ian Amaya, Emmanuel Sanchez
Sound Design/Mixing: Andor Sperling;
Lucia: Isorine Marc
Counsel: Alexander Masters
Lawyer: James Hanemayer Rosa: Sofia Silva
Deputy Sheriff: Gerry Corway Unit Rep: Laura Vandiver CBSA Officer: Leah Mertz
“Very Frustrating Mexican Removal” is generously supported by Trinity Square Video, a not-for-profit artist run center in Toronto, Canada.
RIDM International Documentary Festival (Montreal); i-docs (Bristol); VRHAM, Virtual Reality and Arts Festival (Hamburg);
Regent Park Film Festival (Toronto), and
Split Film Festival (Split, Croatia)
What are the key themes that needs to be covered
What could be the supporting elements for users to understand the complexity of the context
What is the core UX/UI piece that will help the users the explore the content
How we can make sure that the experience doesn't feel too fractured but works a whole story
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how YUM could improve this experience.
All participants used a combination of multiple apps to find, save and share restaurants
Users value the ability to customize their settings to curate things that fit their preferences
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
A map feature with tags is paramount when searching for restaurants
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that YUM could focus and improve upon.
An affinity map was created to identify high level themes and group similar insights gained from the user interviews.
Using the four hues of the SimpleStage identity as a starting point, I expanded the color palette to accommodate the needs of the platform’s complex dashboard system.
A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
The primary user flow is the process of searching, saving and sharing with friends.
YUM's simple information structure makes it easy to navigate and move through tasks.
Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Using the feedback and insights gained from research, analysis and sketching, a how-fidelity prototype was created to begin user testing.
A usability study was conducted to determine where improvements could be made and identify new ideas to satisfy user expectations, needs, and desires.
Source of restaurant review was unclear
Quick save option not available, had to specify which list to save to
Emphasis on photos made it difficult to find type of food and restaurant ratings
Use color to differentiate YUM's suggestions from a users saved restaurants
Remove multi-step process to find social icons and make immediately visible
Add a moment of delight to let the user know a restaurant was saved